Securing your brand name in Vietnam is essential for preserving your company’s identity and maintaining a strong presence in the marketplace. A well-protected brand not only differentiates your products or services from those of competitors but also fosters trust and credibility with your customers. Without adequate legal protection, your brand name is at risk of being exploited or imitated by others, which can create confusion among consumers and lead to financial losses for your business. Additionally, protecting your brand helps you avoid expensive legal disputes while ensuring the distinctive value your brand offers remains intact. Follow our Trademark Registration guide for key steps to effectively safeguard your brand’s unique identity.

Why is it important to register for brand name protection?

Registering a brand name is an effective way for a business to publicly announce its brand to the market. Once the trademark is protected and registered, it can significantly enhance the brand's visibility, allowing a larger segment of the public to become familiar with it.

This helps customers easily distinguish the company's brand from other brands owned by different individuals or organizations.

Overall, trademark protection plays a crucial role in securing a company’s brand. Specifically, registering a trademark offers four key benefits:

1. Establishes Ownership Rights: It legally confirms the ownership of the trademark.

2. Protects Against Infringement: It safeguards the trademark from potential misuse or infringement by other organizations or individuals.

3. Enhances Brand Recognition: It increases brand awareness and recognition among customers.

4. Leverages Commercial Benefits: It allows the business to capitalize on the commercial advantages of a protected trademark.

Conditions for Brand Name Protection

Conditions for Trademark Protection

A brand name is eligible for protection if it meets the requirements specified in Article 72 of the Intellectual Property Law of 2005 (amended in 2009 and 2019), as follows:

1. Visible Sign: The brand name must be a visible sign in the form of letters, words, drawings, images, including three-dimensional shapes, or a combination of these elements, which can be presented in one or more colors.

2. Distinctiveness: It must be capable of distinguishing the goods or services of the brand name owner from those of other individuals or entities.

See more: how to set up a business in vietnam